What missed enquiries cost you.

How the calculator works. Four questions, your own numbers: how many new enquiries you get each week (calls, web forms, emails and messages from people who aren't customers yet); how many of those are missed or answered late; how many in 10 would have become a job if you had replied straight away; and roughly what a new customer's first job is worth to you. It multiplies them out to show what missed and slow enquiries cost you each month and each year. Most of that loss is fixable: an instant reply to every call, form and message keeps the enquiry from ringing the next business.